Website pricing confuses everyone. Here is a transparent breakdown of what drives cost — and realistic ranges for quality work.
• Starter marketing sites: roughly £3.5k–£7k
• Growth custom sites / light e-commerce: £8k–£20k
• Complex product or multi-integration builds: £20k+
Retainers for care and iteration often start around a few hundred pounds per month.
Number of unique templates, design depth, CMS complexity, integrations (CRM, payments, booking), content migration, and timeline pressure.
A ten-page site with one layout system can be cheaper than a five-page site with five totally custom experiences.
Share goals and constraints early. Ask for phased delivery. Prefer partners who estimate after discovery, not from a one-line email.