Shopify vs custom website

Shopify is rent. A custom store is an asset. Here is when each option actually makes sense.

The short version

Choose Shopify if you want a hosted platform tomorrow and you are fine paying every month. Choose custom if you want to own the site, control the design, and stop paying a platform cut.

Shopify is better when

• You need an app ecosystem on day one

• Your team already knows Shopify admin

• You are testing a product with a tiny budget

• You do not want to think about hosting

Custom is better when

• Brand and design actually matter

• Monthly fees and ~2% extras add up

• You want the code and data to be yours

• You are tired of theme and app limits

Custom Store vs Shopify

PointOne PayloadShopify
Starting cost
From ₹25,000
Developer setup from ₹10,000
Platform fee
₹0
₹1,499 to ₹1,75,000/mo (Basic to Plus) + GST
Hosting
1st Year Included Then Pay as You Grow
Included in plan (₹1,499+/mo)
Selling / transaction fee
None
~2% — e.g. ₹2,000 on ₹1,00,000 sales
Payment gateway
1-2%
1-2%
Domain
1,000/year
1,000/year
Maintenance
Clear monthly care plan
Paid apps often ₹500–5,000+/mo + custom work
Customization
Fully custom (built into project)
Themes & paid apps (extra monthly cost)
Design flexibility
Fully custom UI/UX
Template-based (deep custom costs more)
Ownership & control
You own the site
Rent the platform (leave = migrate)
Long-term costs
Higher upfront, then care only — no platform %
Plan forever + ~2% on sales (₹2,000 per ₹1,00,000) + apps

Starting cost

One Payload
From ₹25,000
Shopify
Developer setup from ₹10,000

Platform fee

One Payload
₹0
Shopify
₹1,499 to ₹1,75,000/mo (Basic to Plus) + GST

Hosting

One Payload
1st Year Included Then Pay as You Grow
Shopify
Included in plan (₹1,499+/mo)

Selling / transaction fee

One Payload
None
Shopify
~2% — e.g. ₹2,000 on ₹1,00,000 sales

Payment gateway

One Payload
1-2%
Shopify
1-2%

Domain

One Payload
1,000/year
Shopify
1,000/year

Maintenance

One Payload
Clear monthly care plan
Shopify
Paid apps often ₹500–5,000+/mo + custom work

Customization

One Payload
Fully custom (built into project)
Shopify
Themes & paid apps (extra monthly cost)

Design flexibility

One Payload
Fully custom UI/UX
Shopify
Template-based (deep custom costs more)

Ownership & control

One Payload
You own the site
Shopify
Rent the platform (leave = migrate)

Long-term costs

One Payload
Higher upfront, then care only — no platform %
Shopify
Plan forever + ~2% on sales (₹2,000 per ₹1,00,000) + apps

What a custom store from us includes

The same core you would expect from a serious Shopify build — without the monthly rent. Details on e-commerce website development.

• Custom homepage, collections, and product pages

• Cart, checkout, and Indian payment gateways

• Admin for products, orders, and inventory

• Mobile-first performance

• Typical launch in 2–4 weeks

Shopify vs custom questions

01

Is custom cheaper than Shopify?

Upfront, Shopify can look cheaper. Over a year, plan fees, apps, and transaction extras often cost more than a one-time custom build from ₹25,000.

02

Can I move from Shopify to custom later?

Yes. We can rebuild the store and migrate catalogue content. You stop paying Shopify once the new site is live.

03

Will I lose apps?

You will not get the Shopify app store. We implement the features you actually use — filters, payments, WhatsApp — as part of the build.

Want a custom store instead of Shopify?

Send your catalogue size and current setup — we will give you a straight recommendation.

Shopify vs Custom Website | One Payload