Great projects start with alignment. This is the discovery checklist we use to avoid scope chaos and surprise invoices.
• What should this site or product achieve in 90 days?
• How do you make money, and which digital actions matter?
• What has failed in past website attempts?
• Who are the primary buyers or users?
• What objections stop them from converting?
• Which pages or flows matter most in the funnel?
• Timeline, budget range, and must-have integrations
• Brand assets, content ownership, and legal requirements
• Who approves design, and who will maintain content after launch?
Clear answers here turn estimates into reliable plans.