Do not ship a beautiful site that search engines cannot understand. Use this pre-launch technical SEO checklist.
• Correct robots.txt and XML sitemap
• Canonical tags on templates that need them
• No accidental noindex on production
• Clean URL structure without duplicate paths
• Unique title tags and meta descriptions
• One clear H1 per page
• Internal links from high-authority pages to money pages
• Image alt text where meaningful
• Solid Core Web Vitals on key templates
• Schema where it helps (Organization, Article, FAQ, Product)
• Analytics and Search Console verified on day one